How to Create new Market Boundaries – Blue Ocean Strategy
Phil Neil explore how to reconstruct market boundaries. Explore Blue Ocean Strategy and make the competition irrelevant.
blue ocean
How to Make Competition Irrelevant According to Blue Ocean Strategy
In today’s hyper-competitive business landscape, companies often find themselves trapped in what Chan Kim and Renee Mauborgne call the “red ocean of rivals fighting” for shrinking profits. Their groundbreaking work, Blue Ocean Strategy, offers a revolutionary approach to making the competition irrelevant by creating new market space. This article will explore how you can apply this … Read more
